Velocity Provides Demand Data Streaming to SAP Demand Signal Management (DSiM)

April 23, 2013, Ann Arbor, MI - Retail Velocity, a leader of demand signal, repository and retail execution solutions, announced the release of its Velocity® Demand Data Streaming Service that will support SAP Demand Signal Management (DSiM), an SAP HANA application. Working directly with SAP, Retail Velocity has extended its current Integration with SAP Applications partnership to support SAP in providing a holistic view of how consumer demand and in-store sales are materializing downstream in near real time. This service will provide a single, easy-to-implement, seamless integration of retailers' and distributors' demand data streams to a manufacturer's instance of SAP DSiM thereby lowering the total cost of ownership. Armed with such powerful capabilities, manufacturers can ensure that with SAP DSiM inventory levels, replenishment, sales and promotions are aligned with consumer demand, maximizing revenue opportunities and reducing costs.

"I am delighted that Retail Velocity is extending their partner relationship within the SAP Partner network," said Ian McDonald, VP of Consumer Products Industry Business Solutions at SAP. "Retail Velocity's Data Streaming Service offers SAP's Consumer Products customers a tried-and-tested service to quickly access their retail partners' in-store data. It is a fantastic fit with SAP's Demand Signal Management solution. Together we can bring our customers closer to understanding the true consumer pull on the supply chain."

Consumer goods manufacturers today typically have various methods and sometimes disconnected processes for acquiring direct retailer POS data streams that integrate with multiple databases and business intelligence (BI) tools. As a result of the partnership, customers will benefit from a fully integrated end-to-end offering.

"Working with SAP to expand our integration partner relationship in support of SAP's DSiM solution makes perfect sense for us. Given Retail Velocity's strength and experience in the consumer goods space, especially with those manufacturers that are striving to become more consumer-centric, we feel our Velocity Demand Data Streaming Service is a great solution fit to support the DSiM platform," said Jennifer Beckett, VP Sales & Marketing at Retail Velocity.

About Retail Velocity

Since 1994, Retail Velocity has equipped consumer goods and apparel manufacturers with best-in-class retail data harmonization, demand signal repository (DSR) and business intelligence solutions. Velocity cleanses, harmonizes and integrates daily, store-level POS (demand signals) with third party and internal data to provide end users with best practice analytics and processes geared towards maximizing sell-through and profitability across their retail and distribution accounts. Retail Velocity has been proud to serve market leaders, such as Mattel, MASCO, Revlon, Hanesbrands, Levi Strauss and many others in their quest to become more consumer-driven Retail Velocity Customer Listing.

The Velocity Demand Data Streaming Service provides manufacturers with a single access point for daily updates to store and DC level inventory and sales (POS) activity data. Velocity provides a single source of demand analytics covering key areas such as category management, sales, customer logistics, finance, marketing, merchandising and demand planning. It also provides the largest portfolio of harmonization and integration adaptors covering over 300+ retailers and distributors in all classes of trade and global geographies Retail Velocity Retailer Knowledgebase .

Retail Velocity is a Microsoft Gold Certified and Tier 1 Managed Partner and a SAP PartnerEdge Partner with Certified Integration with SAP Applications. Velocity deployment options are on-premise, SaaS/cloud data, streaming data service or a hybrid of each. All delivery models enable clients to integrate with internal ERP data (forecasts, shipments, costs, shipments, marketing events, trade spend, etc.) and third party data (syndicated, demographics, weather, etc.).

Retail Velocity regularly publishes thought leadership whitepapers and case studies which can be found at Retail Velocity White Papers and Case Studies.

Velocity is a registered trademark of Vendor Managed Technologies, Inc. DBA Retail Velocity.