Velocity Category Management, Demand Chain and Demand Signal Repository (DSR) Solutions

Vendor Managed Technologies, Inc. (VMT) www.RetailVelocity.com specializes on the cleansing, management and integration of store-level retail POS demand signal data through Demand Signal Repository (DSR) technology and best practices consulting. The VMT's flagship solution, Velocity, connects to over 250 retailers and distributors from around the world and provides a competitive advantage to category management, sales, demand management, finance, marketing, and merchandising teams.

Monday, January 7, 2008

Expect Slight Sales Results Shift from Year Ago

The hottest gift in 2007 seemed to be the gift card. Wal-Mart had a slight snafu when people tried to redeem but eventually worked it out.

What does this mean to the Velocity user? It means that same store sales results compared from 2007 to 2006 week to week may show significant differences. Gift cards may not be used until weeks or even months after their purchase. When analyzing Wal-Mart's Retail Link, EDI 852, Target's Partners OnLine, Lowe's Vendor Dart, Kmart's (or Sear's) Workbench or other POS data sources, keep in mind that this shift is occurring.

1 comment:

SusanB said...: This comment has been removed by a blog administrator.; January 9, 2008 at 4:15 PM